Market Planning & Positioning
Being aware, informed and educated on the ever-changing dynamics of the market for senior housing, post-acute and long-term care is crucial to an organization's operational and financial success. Part science, part art, strategically positioning new and existing product offerings is an area in which we particularly excel.
Key Value Propositions
Arower's approach to market planning and positioning reflects the combined experience of over 50 years performing primary market research, socioeconomic data analyses, demographic analyses, competitor profiling, and service offering positioning.
We have worked with numerous senior housing, post-acute and long-term care organizations helping them assess the myriad of opportunities and challenges associated with targeting an ever evolving demographic that is faced with ever changing market choices.
In light of Healthcare Reform, it is particularly helpful to have a comprehensive understanding of the emerging trends and drivers impacting healthcare delivery. The future will be characterized by integrated care delivery models, new types of provider relationships and new business models underpinning those relationships. We make the investment every day to stay on top of that knowledgebase, so that we can provide the greatest value to our client relationships.